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Created in 1932 by Rotarian Herbert J. Taylor, one of the world's most widely printed and
quoted statements of business ethics is The 4-Way Test. He wrote this when asked to take charge of a company that was facing bankruptcy. This 24-word code of
ethics for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and
customers, and the survival of the company is credited to this simple philosophy.
Adopted by Rotary in 1943, The 4-Way Test has been translated into more than a hundred languages
and published in thousands of ways.
It asks the following four questions:
"Of the things we think, say or do:
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?" *
*From Rotary International Site, http://www.rotary.org
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